When creative career management firm Founder & President Keith L. Rolle officially launched KLR Management Group in May of 2010, he had already dedicated close to 30 years of support and service between book & music retail, award show organization, concert promotions, radio broadcasting and as a singer/songwriter. His passion for the arts and for the people who created it propelled Keith forward along an uncertain path in The Bahamas, where creative people struggled to give birth to their work. There was no road map to success; very few veterans were willing to mentor the next generation; no true media conglomerates that focused on the creative development of talent and funnel into their platforms; minimal corporate and government support to help stabilize the economic necessities to create a vibrant, lasting brand and industry. So after giving years of advice to authors and singers on how to improve the quality of their products for retail sales and how to effectively market their creations to both the media and the public, Keith decided to take a more hands-on approach to figure out exactly why so many gifted people were failing financially.
MARK DINGWELL, KEITH L. ROLLE, SADE JONES, ALLISON DELLA VECCHIA, REUEL J. LYNCH
How could this happen in the 21x7 mile island capital, Nassau, where over 2,000 people lived per square mile and almost everybody might be considered to be your cousin? "It just didn't make sense to me that Bahamians could journey through elementary, primary & high school, attend colleges and churches together, compete against each other in sports, leverage professional networks and be a member of extended family groups, also with similar relational equity as yourself and not have thousands of supporters for your art." Keith said, "Economic hardship alone just couldn't explain it. The spectre of colonialism, resulting in the devaluation of our own culture and people, just felt like a psychological cop out . Tribalism and cliques were too small by nature to forever beat back progress. So for 2 years before making KLR Management Group official, I volunteered my services as a manager to several clients in hopes of gaining a deeper understanding of what lay behind the why.”
KEITH L. ROLLE, PASTOR KEITH ISRAEL, ALLISON DELLA VECCHIA
What Keith learned during that time period and refined over the last 10 years in the trenches of creative, factional and promotional warfare is now distilled into a study series with dates that will be announced later this year. The series will include titles such as, "Identity Crisis of the Creator and Audience Amnesia." "Creative and Packaging Malnutrition." "Marketing & Promotional Inertia." "Administrative Apathy." "Visionary Agnosticism." "Leaderism." and "Machiavellianism.”
ALLISON DELLA VECCHIA, KEITH L. ROLLE, DJ MICKEY, JANELLE ISRAEL
"With God and my team's help, you can expect some major breakthroughs in 2019. People have spent so much time thinking that financial resources are the problem, instead of being the symptom of larger, internal challenges that have taken root inside of hearts." said Keith, "For example, I've lost count of the times a creative has contacted us, excited at the prospect of working with our team and at the end of the discussion of their needs they tell me that they can't afford our services, instead of asking us how can they afford to work with us. It's a simple switch of wording but the first closes the mind, while the second opens the mind to the God-given power of possibilities, so He is free to move on their behalf.”
KEITH L. ROLLE, SADE JONES, FAZEER MOHAMMED OF CCN TV'S MORNING EDITION TRINIDAD & TOBAGO
Keith also spoke candidly about his own shortcoming since launching his company, "I believe that it's impossible to seek, analyze, forecast & influence the decisions of other human beings, without the mirror of their soul reflecting right back at you. He continued, "The reality that we've been guilty of transgression in these topical areas of study ourselves at times was a bit jarring and difficult to meditate upon. But together, we'll face it all with an open heart, in process and faith that together, we can become a more efficient and effective organization in service to the needs of our clients.
JAMIE THOMAS FROM WORD107FM, MARVIN DRIGGS, DJ'S ULTRA BRIO AND SOUNDMIND FROM WORD107FM
This intense introspection has led to the official announcement, rebranding KLR Management Group as KLRMG. "Back when I first started client management, people started saying, "You need the KLR touch". So by the time I registered officially, people were already calling me "KLR" and it stuck, so the company name was already well-established in the community. I knew that something was missing though, so I settled into the work, kind of put my own brand development on hold in that area, and allowed the company to develop as our client's needs developed too. I treated it like a growing organism and as it grew, it started telling me what it was really meant to be. It was an awesome experience, but I never imagined that simply adding "MG" to the end of "KLR" would complete this aspect of development. The KLRMG motto started out with 13 words, last year we refined and condensed our purpose down to, "Developing Creative Careers", just 3 words! KLRMG has become a living testament of what's possible with consistency and patience. We're pretty excited about sharing some of the lessons and stories that have led us to the next level of clarity of vision as we labor in the vineyard of life.
MARCUS ROMERO FROM SKY99.5FM, MARVIN DRIGGS, ALLISON DELLA VECCHIA, SADE JONES, KEITH L. ROLLE